It’s good to know that companies are seeing performance gains when they bring in the right interim executive with specific goals and expectations. In my experience the testimonials in this video are more the rule than the exception when companies use interim or temporary executives for driving key initiatives.
This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2012 Charles Besondy
