Archive for June, 2007

Why CEOs Should Add Interim Marketing Managers to their Arsenal

Posted on June 28, 2007. Filed under: Besondy, CEO strategies, CEO tips, Executive staffing, alternative staffing, fractional management, in-sourcing, interim management, marketing, marketing resource management, outsourcing ideas, outsourcing strategies, staffing alternatives for marketing, temporary executive |

By Charles Besondy
Every CEO I know can be described with one or more of these labels:

Orchestra conductor
Magician
Chemist
General
Chef
Chess master
Pied piper
Puppet master

Try it. Think of the CEOs you know (perhaps yourself even). Pin the label on the CEO. It’s fun. While personalities and leadership techniques vary, CEOs all have one thing in common—they manage resources [...]

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Get ‘er Done

Posted on June 6, 2007. Filed under: Besondy, fractional management, in-sourcing, interim management, marketing, marketing resource management, temporary executive |

By Charles Besondy
I recently finished an engagement with a manufacturer of high-end computer systems for digital artists. Reflecting on the project I realized that it was a classic case for interim management.
The management team recognized that they had a common problem on their hands–a new product line had been conceived in Engineering and was [...]

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