Archive for March 28th, 2008

New Book Helps CEO’s Achieve Results with Interim Managers

Posted on March 28, 2008. Filed under: Besondy, Books, CEO strategies, Executive staffing, Leadership On Demand, On demand executives, alternative staffing, fractional management, interim executive, interim management, marketing resource management, staffing alternatives for marketing | Tags: , , , , , |

About 12 months ago I saw the need for a book that would enlighten CEO’s on the strategic use of interim managers in Marketing and Sales. With the help of co-author, Paul Travis, and editor, Theresa Heath, we interviewed top executives who had experience with interims and wrote our book. Leadership On Demand: How [...]

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    A Discussion of Interim Management for Marketing and Sales Functions by Charles Besondy

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    This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2007 Charles Besondy

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