Archive for November, 2008

It’s a Great Time for a Revenue Tune-Up. Where is that Reset Button?

Posted on November 4, 2008. Filed under: CEO strategies, CEO tips, interim executive, interim management, marketing audit | Tags: , , , , , |

Ten steps that an interim marketing or sales executive can take to tune a company’s revenue engine to excel in an economic downturn.

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    A Discussion of Interim Management for Marketing and Sales Functions by Charles Besondy

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  • About this Blog

    This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2007 Charles Besondy

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