Archive for March, 2009

Why the CFO Should be Funnel Savvy

Posted on March 13, 2009. Filed under: CFO, Funnel, Funnel Academy, Lead funnel, Revenue funnel, Sales funnel, interim executive, lead generation | Tags: , , , , , |

The revenue funnel isn’t the sole domain of sales or marketing. CFO’s should be as familiar with their company’s funnel structure and metrics as any sales executive or marketing executive.

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    A Discussion of Interim Management for Marketing and Sales Functions by Charles Besondy

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    This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2007 Charles Besondy

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