Archive for June, 2009
What is the Cost of Misalignment in Sales and Marketing?
You’ll be shocked at the annual cost of misalignment (sales and marketing) in your company. Here is a start on how to calculate the toll this under-performance is having on your company.
Read Full Post | Make a Comment ( None so far )Think Your Market is Too Small? Try Recycling.
I was speaking with an executive the other day who repeated the concerns of her management team that their existing market was too small to sustain their growth.
Expanding into new markets may look enticing, but there are large risks and costs associated with this strategy. As it turned out in this case I was able [...]
Are You Investing Too Much in Branding?
If your B2B company is investing less than 42% on lead generation because it is spending too much on branding programs this could spell trouble for revenue growth.
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