Archive for June 3rd, 2009

Are You Investing Too Much in Branding?

Posted on June 3, 2009. Filed under: Marketing budget | Tags: , , , |

If your B2B company is investing less than 42% on lead generation because it is spending too much on branding programs this could spell trouble for revenue growth.

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    A Discussion of Interim Management for Marketing and Sales Functions by Charles Besondy

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  • About this Blog

    This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2007 Charles Besondy

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