Archive for June 14th, 2009

What is the Cost of Misalignment in Sales and Marketing?

Posted on June 14, 2009. Filed under: Revenue funnel, Sales funnel, aligning marketing and sales, interim management | Tags: , , , |

You’ll be shocked at the annual cost of misalignment (sales and marketing) in your company. Here is a start on how to calculate the toll this under-performance is having on your company.

Read Full Post | Make a Comment ( None so far )

    About

    A Discussion of Interim Management for Marketing and Sales Functions by Charles Besondy

    RSS

    Subscribe Via RSS

    • Subscribe with Bloglines
    • Add your feed to Newsburst from CNET News.com
    • Subscribe in Google Reader
    • Add to My Yahoo!
    • Subscribe in NewsGator Online
    • The latest comments to all posts in RSS
    • Subscribe in Rojo

    Meta

  • About this Blog

    This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2007 Charles Besondy

  • a

  • Archives

  •  

    June 2009
    M T W T F S S
    « Mar   Aug »
    1234567
    891011121314
    15161718192021
    22232425262728
    2930  

Liked it here?
Why not try sites on the blogroll...