Archive for August 18th, 2010

Marketing Training may hold key to Alignment and Revenue Growth

Posted on August 18, 2010. Filed under: aligning marketing and sales, interim executive, interim management | Tags: , , , |

Responses in a poll suggest that the lack of B2B marketing skills within the Marketing department are the leading obstacle to achieving long-lasting alignment with Sales.

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    A Discussion of Interim Management for Marketing and Sales Functions by Charles Besondy

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  • About this Blog

    This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2007 Charles Besondy
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