Charles Besondy is recognized as a champion for B2B marketing transformation. If a company suspects their marketing is under-performing or is not aligned with business goals, Chuck steps in to right the ship. He is especially skilled at solving issues in five critical areas:
- Ill-defined target markets
- Vague value propositions
- Misaligned sales and marketing
- Ineffective marketing plans
- An absence of marketing accountability and measure-ability.
Besondy is a senior-level “player-leader” with eight years consulting and interim management experience. This is underpinned by 25 years of marketing leadership primarily within small and mid-market software/Web businesses that place an emphasis on action and growth.
For companies he architects, directs, and implements high value-add marketing initiatives related to product marketing, strategic marketing, and marketing communications. Having hands-on and management experience in every aspect of marketing, he has built an arsenal of battle-tested processes that can be applied to market analysis, competitive analysis, positioning, go-to-market planning, market requirement assessment, opportunity pipeline engineering, and marketing performance management.
Besondy’s results-focused, practical style enables him to work seamlessly with executives and senior management. Besondy is known for his dependability, integrity, and listening skills. He has a proven track record of delivering effective outcomes on time and within budget.
Charles is located in Austin, Texas and is a president of Besondy Consulting & Interim Management, LLC.
If you have an interest in following best practices relating to alignment of marketing and sales to the revenue funnel, please visit my other blog The Sales Funnel Fanatic.
(c)2006 – 2012 Charles Besondy