Vitamins for Wounded Ducks

Posted on December 4, 2007. Filed under: alternative staffing, interim executive, interim management, On demand executives | Tags: , , , |

I was having coffee and discussing interim management with a well-respected business adviser and investor the other day. He pointed out an opportunity for interim marketing and interim sales that I hadn’t thought of before.

He correctly observed that nearly every venture capital and private equity firm has within their portfolio at least one company that has been in the portfolio for seven years or so and is struggling to reach the point where an equity event (IPO, M&A) is feasible. The investors want a return. Their management fees may be declining. He called these portfolio companies “wounded ducks”.

A change of management isn’t likely in the cards. A sharp candidate is going to see that the situation is extremely risky. Besides, the recruitment process would eat up too much valuable time. However, a breath of fresh perspective and vitality from an interim manager just might do the trick.

In these situations, why not bring in an interim sales and/or interim marketing manager with the right combination of domain/process expertise to make an all-out push for an agreed upon outcome? It’d be a mini-turnaround of sorts over a period of 3-9 months.

A solid idea worth considering.

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    A Discussion of Interim Management for Marketing and Sales Functions by Charles Besondy

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    This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2012 Charles Besondy
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