This week my interview with Better Process.com aired as a podcast. Ken Rayment was the producer and reporter. If you’re a manufacturer you’ll find the short dialog interesting. I discussed the situations when manufacturers should use interim managers in marketing or sales to help them grow. I also gave a shameless (but tasteful) plug for my book, Leadership On Demand: How Smart CEO’s Tap Interim Management to Drive Revenue.
This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2012 Charles Besondy