Use an Interim Management Strategy to Catch Your Competition Napping

Posted on December 9, 2008. Filed under: employment outlook, employment trends, Executive staffing, On demand executives, staffing alternatives for marketing, temporary executive | Tags: , , , , , |

The newest Manpower employment survey was released on December 9. It revealed that 67% of the companies surveyed planned to hold steady their staff levels in Q1 2009. Caution is in the wind. Most companies are taking a wait and see position and who can blaim them.

For really smart companies this is a great time to sock it to their competition with the help of interim marketing and sales talent, of course.

Taking a “wait and see” attitude doesn’t mean your company should put itself in neutral. It simply means taking a conservative stance in terms of headcount for full time employment. Use interim sales and marketing leadership to help you accomplish those mission-critical initiatives or fill key vacancies for a season. This is an opportune time to gain market share from those competitors who are hiding in their dens afraid the sky is falling.

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2 Responses to “Use an Interim Management Strategy to Catch Your Competition Napping”

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Companies I am seeing are starting to pick up on the Interim Sales Managers as a way to replace vacancies and try new things. The concept is really part time or commission based sales manager but it works.

Yep. The interim model works well on both sides of the revenue engine–marketing and sales. Glad to hear more companies are finally seeing the light.
-cb


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    A Discussion of Interim Management for Marketing and Sales Functions by Charles Besondy

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    This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2012 Charles Besondy
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