The newest Manpower employment survey was released on December 9. It revealed that 67% of the companies surveyed planned to hold steady their staff levels in Q1 2009. Caution is in the wind. Most companies are taking a wait and see position and who can blaim them.
For really smart companies this is a great time to sock it to their competition with the help of interim marketing and sales talent, of course.
Taking a “wait and see” attitude doesn’t mean your company should put itself in neutral. It simply means taking a conservative stance in terms of headcount for full time employment. Use interim sales and marketing leadership to help you accomplish those mission-critical initiatives or fill key vacancies for a season. This is an opportune time to gain market share from those competitors who are hiding in their dens afraid the sky is falling.
This blog is devoted to the topic of interim management for marketing functions within large and small corporations. Interim management as a staffing concept is well-understood and widely utilized in Europe. However, here in the colonies we are just beginning to open our eyes to the business benefits of being flexible and nimble when it comes to staffing senior-level marketers. (c) 2006 - 2012 Charles Besondy